Vanity’s not fair?

Why was this article less favored back home and thought to be "exaggerated?"  How exaggerated was it?  Those of us at Soho Central, South of Market (SOMA) and Bel-Air Soho would be more than willing to give anyone a tour of where all the money comes from for Century Properties.  Let us show you how exaggerated the hype is in reality.

When not at the stockholders meeting, did anyone question the spending in relation to the company's image?  After all, is not the stock price linked to the ad image and not to the product itself?  Also, in past pieces in the news I see that schools were mentioned in the US and none in the Philippines.  Did any stockholders ask what degrees were awarded and when to the officer?  Not only Bachelors and Masters but high school?  I cannot find specifics.

Biz Buzz

By the staff
Philippine Daily Inquirer
8:09 pm | Sunday, July 7th, 2013

http://business.inquirer.net/130937/biz-buzz-11

Vanity’s not fair

"Last month’s Vanity Fair spread detailing a $15-million residence and a $3-million self-portrait collection of Jose Roberto Antonio, son of Century Properties Group founder Jose E.B. Antonio, might have been a big hit to its readers, but it appears the article was less favored back at home.

Sources close to Antonio told Biz Buzz that the figures in the article, which disclosed that the scion’s house was designed by the Dutch Pritzker Prize winner Rem Koolhas, were “exaggerated.”

“It’s very bloated,” one of the sources said without elaborating on the actual value. The house, which will be a series of boxes stacked together in an irregular pattern, was the first residential commission by Koolhas in 15 years, the article noted. It was named “Stealth” by the younger Antonio himself and will display his art collection, which has come to include two dozen self-portraits of the 36-year-old scion by leading contemporary artists like Julian Schnabel and Takashi Murakami.

Members of the Antonio family were mum on the topic while Roberto, a managing director at Century, did a little stealth act on his own and missed the builder’s annual stockholders’ meeting early this week as he was traveling abroad.

Even as family members downplayed the article, the aspirational nature it suggests is very much in the DNA of Century Properties, which has gained recognition for its co-branding deals with international celebrities like Paris Hilton and Donald Trump. This has also caught the attention of investors. The company widened its analyst coverage to include foreign houses like UBS, Macquarie, Religaire as well as local players Abacus and COL Financial.

We hear two more houses, Maybank ATR KimEng and Philippine Equity Partners, could initiate their coverage as well. Miguel R. Camus "